12 Costly Content Errors That Kill Launch Success

Helps you avoid common content mistakes that ruin launches and learn smarter ways to turn interest into sales. A 18-page list that is quick to read and easy to act on. Inside: • Launching in a Content Vacuum • Talking Features, Not Benefits • Neglecting Your Content Ecosystem • Skipping the Pre-launch Teaser Campaign • Creating Content Without Customer Personas • Ignoring Social Proof Opportunities • The One-and-done Content Approach • Lackluster Content Calls-to-action