12 Merchandise Secrets That Break the Rules and Win Big

Helps you sell more by using bold, rule-breaking merchandise strategies that stand out and win big. A 15-page list that is quick to read and easy to act on. Inside: • Ditch Best-sellers for Niche Voids • Price Premium Items Higher, Not Lower • Lead with Function, Brand Second • Embrace Limited Stock Anxiety • Manufacture Locally When Scaling Globally • Invest in Packaging, Not Just Products • Target Non-customers First • Collaborate Outside Your Industry