13 Visual Decisions That Separate Professional Brands From Amateur Ones

Helps you make smart visual branding decisions that create a clean, professional look and build instant trust. A 20-page list that is quick to read and easy to act on. Inside: • Choose Two Fonts Maximum, Not Seven • Your Logo Must Work​in Pure Black • Define Exact Color Values, Not​"kinda Blue" • White Space Is a Design Element, Not Wasted Space • Establish Clear Logo Placement Rules • Pick One Primary Color, Not a Rainbow • Your Visual Style Needs Documented Guidelines • Typography Hierarchy Shows You're Not​an Amateur