20 Colour Mistakes That Make Brands Blend In

Helps you spot common colour mistakes that cost brands recognition before a buyer reads a single word. A 22-page list that is quick to read and easy to act on. Inside: • 1. You Treat Colour ​as a Taste Decision • 2. You Spend 20 Minutes on a 90-second Decision • 3. You Save the Colour Choice for Last • 4. You Stop at "blue Means Trust" • 5. You Pick the Same Colour As Everyone Else • 6. You Ignore the Saturation Slider • 7. You Forget Colour Means Other Things Abroad • 8. You Judge a Colour in Isolation