The Science of Colour in Branding

Helps you choose brand colour as a positioning decision using a five-phase method that builds a palette earning real recognition. A 66-page book. Read it cover to cover, or jump straight to the chapter you need. Inside: • The Science of First Impressions • What Colours Actually Mean • Position Before Palette • Building Your Brand Colour System • Apply, Stress-test, ​and Hold the Line • The 5d Method in Practice